It's brilliant actually. The mainstream media tries to do their job; calling out lies, illustrating potential conflicts of interest, and exposing the past of his nominees. But he declares it "fake news," even while demanding the press do their job. Regrettably, the ignorant and The Deplorables blindly accept -- even rabidly parrot -- this.
The only official news has become that spouted by Big Brother. The only truth is the "truth" from Big Brother. He threatens that contradiction will be punished. "Alternative facts" quickly become the norm. We are to pay no attention to what was said last week; the "truth" is what they say now. It is true, and has always been true.
Joseph Goebbels would be proud, and George Orwell would be impressed.